Isabel Karst

The Capstone Project goal was to showcase specific skills acquired during the study as developers and managers of digital communications media.

To showcase my skill in digital communications management and digital media marketing I built and grew a social media following of over 160,000.

During my internship I created an integrated marketing campaign by utilizing Google Ads, Google Analytics and Social Media to drive traffic to websites and gain new customers.

I utilized A & B testing for several types of advertisements and marketing integrations to analyze their success and determine best use of marketing budgets.

I utilized Premiere Pro and other video editing software to manage digital storylines and showcase my learned skills in the creation and editing of digital media.

I learned about computer and telecommunications technologies and processes through instruction of several applications such as Adobe Dreamweaver, a coding application.

During my studies I learned about emerging issues in the digital communications world such as increased personal data protection (ie. GDPR compliance).

I learned how to critically analyze new electronic communication technologies by learning how to utilize new technologies and evaluate their impact on new communication.